I started my career in visual communication and it taught me that clarity is never accidental.
Over the past 10 years, that foundation has taken me from brand and packaging into product design for enterprise SaaS, e-commerce, and healthcare. Today I work across strategy, research, and end-to-end design, often on systems where different users, business rules, and edge cases all need to coexist.
I care about the full experience: how a product works, how a team makes decisions, and whether the solution still makes sense six months later.
You'll usually find me dancing, painting, baking, exploring a museum, trying a new restaurant, or planning the next thing I want to learn.