Approval Route Management
From manual approvals to enterprise self service, giving enterprise customers ownership of their approval workflows.
Led end to end UX strategy and design to turn a Customer Success and ops dependent approval process into an enterprise self-service process, resulting in 97% adoption within two months of GA.
- Role
- Lead Designer,
End to end UX strategy
& design - Team
- Product, Engineering, Customer
Success, and Operations - Timeline
- 6 months
- Company
- ZAGENO Inc.
The Opportunity
In the existing system, every approval route setup and change depended on the ZAGENO Customer Success and Operations teams, creating operational bottlenecks that became more painful as organizations grew. At the same time, enterprise customers needed approval structures that reflected their increasingly complex reporting hierarchies.
It became clear that the real opportunity wasn't building a better configuration screen, it was giving customers the confidence to manage approvals themselves.
The Decision That Changed Everything
We looked at how our enterprise base was actually using the platform, and standardized on Mandatory Upward Propagation (MUP) rather than continuing to support both models (MUP and Non-MUP):
- MUP matched how nearly 60% of enterprise clients already operated, so most customers needed no behavior change at all.
- We supported single-tier approval within the MUP model, so organizations with simpler structures weren't forced into complexity they didn't need.
- We expanded the approval tier limit from 3 to 10: user data surfaced orgs with as many as 7 tiers in a single route, and capping lower would have forced workarounds, affecting a smooth migration to the new model.
- Ensured that in-flight requests were not affected by the migration, so ordering could proceed with ease.
- De-coupled PO creation from approval requests, which reduced friction for our customer as the PO was only created when the order was ultimately placed.
The trade-off: short-term migration complexity for a system customers could trust long-term.
With MUP, every request climbs through all applicable tiers regardless of amount. Without it, a request only needs approval at the tier matching its value, skipping the rest. Orders under $5,000 are automatically approved, regardless of model.
Design
I designed distinct experiences for admins, approvers, and requesters, each one providing much-needed autonomy and transparency into the approvals process.
Behind the Decisions
There were a lot of considerations that had to be made before we could proceed: reconciling legacy architecture with the new model, sequencing migration so in-flight approvals were never interrupted, and negotiating scope with Engineering so the platform stayed maintainable as flexibility increased.
We also decided that purchase order creation should happen only after approval rather than at submission. Previously, a PO was generated upfront and had to be regenerated any time an approval fell through, creating friction for customers.
The hardest part wasn't any single decision, it was figuring out which edge cases genuinely belonged in the initial release. Nearly every scenario Customer Success and Operations surfaced seemed important, and separating real customer risk from nice-to-have coverage took constant negotiation between customer value, engineering effort, and long-term scalability. One trade-off I made deliberately: I simplified version history down to a "last edited by" record for the MVP rather than building a full audit log, which let us ship the core model faster without losing accountability entirely.
Throughout, my role went beyond design execution. I partnered closely with the PM to help shape product strategy, facilitated alignment across Product, Engineering, Customer Success, and Operations, and made sure we were consistently solving the right problem rather than just responding to the loudest feature request.
Outcomes
- 97% adoption within two months of GA.
- Customer Success ticket volume dropped substantially.
- Approval Route Management now runs approvals for every enterprise account on the platform, with zero ongoing dependency on Customer Success.
Reflections
Designing a system that balanced enterprise flexibility, engineering feasibility, and long-term scalability, instead of optimizing for only one of those dimensions, was challenging but ultimately rewarding. The project was an exercise in UX & product decision-making more than pure interface design.
Next Steps
Phase 2 builds directly on this foundation: rescue flows for when an assigned approver is unavailable or has left the org, and item-level mapping to expenditure groups (GL account, cost center, project code) for more streamlined financial reporting. Both were designed for from the start, so the tier structure and MUP model we shipped can support them without further architecture rework.